"Studio Extension" by Danijela Jovetić

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Leader in Hair Upgrade

ExtensionPro Group, founded in 2010 in Belgrade, is the first specialized hair extension company in Serbia. Our mission is to introduce the latest technologies and world trends, providing superior hair extension services and products.


Danijela Jovetić, founder and innovator, is dedicated to the continuous improvement of extension application techniques and the development of new patents. Her many years of experience and numerous international trainings have enabled her to create unique products and services that meet the highest standards.

Danijela Jovetić, the company's founder and innovator, is an expert in hair extensions. Her many years of experience and numerous international trainings and educations have enabled her to continuously improve extension application techniques and develop new patents.

Extension Studio

Luxury Hair Extension and Care Salon

Our Extension Studio covers 150 m² in the most elite part of Belgrade, Belgrade on the water. We provide superior hair extensions and hair care services in a relaxing and luxurious environment. We use the highest quality materials and the latest techniques to provide you with an impeccable service.

Extension Worldwide Academy

Center for Education and Training of Hairdressers

Extension Worldwide Academy is an educational center specialized in the training and development of hair extension experts. Our academy offers programs for all experience levels, allowing hairstylists to improve their skills using superior materials and the latest techniques.


Exclusive Brands for Hair Care

Our Import Sector is focused on importing exclusive Brazilian hair care brands, especially Bottoplex, providing the highest quality products that meet the highest standards of hair care.

Extension Pro Shop

Everything for Professional Work in One Place

In ours Extension Pro Shop we offer a wide range of extension tools, extension maintenance accessories and hair styling tools. Our shop allows hairdressers to find everything they need for professional work in one place.

Extension Pro Hair Care

Products for Hair Extension and Care

Extension Pro Hair Care line offers products for hair extension and care, produced in Serbia with the label "Made in Serbia". These products are developed according to the highest quality standards and are available both in salons and online.


Unique Products of Top Quality

Our manufacture produces extensions according to high standards, making us the first in Europe to produce extensions from remy and virgin quality. Also, we are the first manufactory of unique products on our continent.

Innovations and Development

Constant Search for Improvements

Danijela Jovetić, as the company's founder and innovator, continuously improves standards and introduces innovations in the industry. Since its establishment, it has undergone numerous international trainings and educations, and is constantly searching for patents and new ideas that enable the advanced application of extensions. It creates its own tools for work, enabling precise and high-quality application of extensions in our Extension Studio. The company has trained dozens of hairdressers, creating experts in advanced techniques.

Extension Pro Hair Care Line

Formula for Perfect Hair Care

Launched in 2020, our Extension Pro Hair Care line offers unique formulas for the care of natural and upgraded hair, developed according to Danijela Jovetić's long-term experience.

Academy and Education

Professional Education and Access to Superior Equipment

Extension Worldwide Academy offers professional education and access to superior materials and tools. Our academy enables participants to acquire the necessary knowledge and start their own business.

Production of Premium Extensions

Highest Quality Standards

Since 2021, the company has been producing top quality extensions in Serbia. Daniela designed the production machines, ensuring the continuity and quality of our products. Personalized products and unique collections are now available throughout Europe and the Balkans.

Continuous Improvement

Constant Improvement of Products and Techniques

Due to the constant improvement of products and work techniques, production and the Extension Studio were moved to larger premises. Extension Worldwide Academy introduces new educations and collaborations with masters, providing the latest knowledge from abroad.

Make an appointment

Your Hair Deserves the Best

Our expert team is ready to provide you with excellent service and answer all your questions. Contact us today and schedule your appointment to transform your hair.

When we first conceived the idea of ​​establishing a hair extension company, our goal was to transform and enrich people's lives through creative and innovative techniques, continuously advancing these techniques to achieve top-notch results. We envisioned becoming leaders in providing high-quality hair extension services, developing unique personalized extensions and tools, as well as enhancing extension application methods, setting standards in hair care and aesthetics. Our aim is to make every client feel secure and confident, regardless of their genetics or natural hair potential. We are committed to highlighting the natural beauty of each individual by offering personalized solutions for every need. Our vision is to lead in preserving hair health by employing the most advanced techniques and products that protect and nurture the hair. Through continuous improvement and innovation, we aspire to shape the future of this industry so that every individual can achieve the hairstyle they desire. Moreover, we aim to assist those who are unable to achieve their desired hairstyle due to health reasons, ensuring that hair is not another hurdle in the fight for life and health. Our vision is to create a space where creativity, expertise, and love for hair come together to produce unique and inspiring creations and results. This encompasses a commitment to clients, innovation, new technologies, refining existing methods, hair and scalp health, and personal expression to elevate the hair extension industry to the next level. Our mission is to become synonymous with quality, expertise, and innovation. We are dedicated to enhancing the aesthetics and satisfaction of our clients by providing high-quality, personalized, and unique services. We are prepared and trained to offer top-notch services and provide specialized products designed specifically for extension application, care, and maintenance. Our passion lies in exploring new techniques and products to ensure our position as a leader in quality, leaving our clients breathless with the end result. We take pride in caring for hair and the scalp, aiming to preserve and enhance hair quality throughout the extension process, while also offering Remy and Virgin quality hair produced in our own manufacturing facility. Through the training and support of our expert team, we educate clients on proper hair care and provide guidance to numerous new colleagues aspiring to excellence in this industry through our Extension Worldwide Academy. Our mission also includes supporting sustainability and environmental responsibility by using biodegradable, eco-friendly products and natural preparations to safeguard the overall health of our clients.

I am Danijela Jovetic. Welcome to my Extension Pro World!